The concept of my project is that we can find a better way to combat bullying. The spoken word piece goes through a creative explanation of cause and effect with bullying and how it can lead to some grave ‘solutions’, but it goes to wrap up everything at the end to show that we need to find a better way to combat the issue of bullying. In the print ad the stark gun imagery is used to bring attention to the ad and lead the viewer to look at the copy, which is a quote from the piece. Everything ultimately leads to the stop the bullying campaign website.
